Lead Scoring

Learn how we build our AI lead scoring system.

Written By Chatsan Support

Last updated About 1 month ago

The lead score is a 0–5 value (rounded to nearest 0.5) that estimates lead quality and conversion potential.

The chatbot uses an AI-based rating system with three main components.

Formula: Quality × 40% + Engagement × 30% + Conversion × 30%

Component

Weight

Description

Quality Score

40%

Purchasing power from age (25–55), job, and location

Engagement Score

30%

Interest level, message length, emoji use, questions

Conversion Score

30%

Trust, receptiveness, and likelihood to convert